SMS Marketing
SMS services starting with the first one, it aims over the pull aspect of the promotions, the second type in the list deals with push marketing, and lastly the third one uses the SMS for the services of general advertising.

The method of Pull SMS consists of transmitting vital and relevant information for the viewing purposes of the users. After the content or information is delivered across, the customers are provoked to return on the information; e.g. filling of a registration form.

In the second type of SMS service, the questions are fired and the responses of the users are invited. It is basically a response based SMS. The usage of these services is carried on a larger scale for the purpose of quizzes. The services of Push SMS are highly employed by the organization in the case if they want to impart information regarding launch of new product, promotion or an event. In all the cases the company invites the users or readers to participate. As for instance, an SMS can be sent with any product information, and a user response in the way of "more information" is asked.

Lastly, there is a service of general marketing through SMS in which information is broadcast, but does not invite any responses. As for instance, Maruti distributing SMS to promote its car which is newly launched

AcubePro is a company delivering Bulk SMS services in India. The company renders all the three above mentioned SMS marketing services. The company provides this mode of advertisement which is highly eco-friendly. The costs involved in this mode of advertisement are very well controlled and regulated by the concern. We even render the facility of scheme alerts, which in turn generates responses in the form of SMS. We distribute thousands of SMS in just a single click. SMS marketing has expanded largely in the market over the past couple of years with companies finding innovative ways to boost their products and services. In addition, this SMS service also connects the internet to channels of telecommunication, thus rendering an ample space for promotions.

Shortcode Services
A short code is a number to which an SMS or text message can be sent. For example, a short code could be 5XXXX. A short code may be specific to one mobile operator or "common" and supported by all major mobile operators.

SMS Service Response Mechanism :
The SMS Short Code and Long Code Service avails Auto Response, URL Posting
Options added with SMS Alert.

Auto Response:
Depending on nature of Service and Contents being offered, you could set Auto Response - SMS Message that should be sent back to User sending Message on requested Service.(Static)

Post to Web URL:
The Post to Web URL is one of most Powerful and easy to configure facility. Using this facility, you could Configure a Website URL

where the sent message should be posted. Whenever a User sends SMS to the requested Service, the message gets posted to configured URL.

Benefits :-
Short codes have a high top of the mind recall as they are relatively easy to remember.

Combined with pull sms, marketing campaign can be automated, personalized and analyzed.

Large reach of marketing campaign due to high mobile penetration.

Used by advertising agencies, media companies, radio stations, TV channels, marketing savvy companies for campaigns, contests etc.

As per TRAI, numbers have to be of 10 digits, whereas short codes are of 5 digits, hence every operator installs separate server setup for short codes.

For lead generation, if backed by a campaign in print or electronic media.

Advertising agencies prefer to use it as the response to their advertising campaign is measurable on parameters like numbers, time, effectiveness etc.